Lucozade | Somesuch | Nick Gordon
Energy drink Lucozade’s narrative-rich new campaign shows how positive energy can be passed across generations through the power of music.
Shot in various locations around the North of England, including an abandoned Victorian swimming bath in Merseyside, 'Spark Something' showcases unique interiors, a diverse cast and a vibrant soundtrack.
This uplifting TV ad is a creative collaboration between Somesuch, Grey London and LS Productions.
“We had the full support of LS and their resources throughout the production. The locations expertise was particularly valuable.”
Our client wanted to set the scene in an authentic Northern town; somewhere young people have to make their own entertainment.
We scouted locations in and around Bolton, Manchester, Salford, Blackpool, Wigan, Sheffield and Liverpool before settling on Atherton, Todmorden and Birkenhead.
Multiple locations in the area were to be featured including: a family home: village streets; a warehouse-style party venue in a community space; and an abandoned swimming pool.
Art department played a huge part in this production, with the house completely stripped out and redressed, a garden shed built from scratch, a DJ booth created for a nightclub look, and nighttime to be simulated for daytime shoots.
The party venue was large and therefore required a huge amount of lighting and dressing also in order to fill the space and make it work aesthetically on camera. Having a great local team and excellent suppliers was crucial in achieving the desired creative whilst working within tight budget parameters.
"We had the full support of LS and their resources throughout the production which came with many challenges (throwing a rave in a disused swimming pool is no small feat!). The locations expertise was particularly valuable. A fun shoot!"
Shion Hayasaka, Freelance Producer for Somesuch
“We were determined to make the shoot locations work for our client, and bring the locations to life that the Director loved.”
Location Manager, LS Productions
15 core cast plus over 100 extras were required for the finale party scene meaning multiple castings across Manchester and London.
With the support of our UK-wide in-house team, we worked quickly and efficiently to source the perfect partygoers through street casting.
Our wide reaching social media network also pulled in dozens of applicants at short notice to take part in this authentic looking ad campaign.
Security and Safety
Working within disused locations like this one can be challenging, with health and safety concerns (like loose tiles, uneven flooring, electrics, gas, asbestos and more) needing to be carefully managed, and it's vital to obtain all the right permits and permissions in collaboration with location owners, councils and other local bodies.
Security and safety were our utmost priority, balancing the creative with our logistical expertise to bring the shoot together quickly without putting people or places at risk, whilst maintaining the derelict, dilapidated aesthetic that helps tell the story.
The baths are helmed by a local community trust, who are now working closely with Lucozade on the venue's regeneration, bringing the campaign's heart into the real world.
“We were able to use our experience and expertise to bring the shoot to life both aesthetically and from a practical and logistical perspective.”
Senior Producer, LS Productions
LOGISTICS AND SCHEDULING
DIRECTOR'S SCOUT AND TECH RECCE
CREATIVE AGENCY: GREY LONDON
DIRECTOR: NICK GORDON
DOP: TOM TOWNEND
PRODUCTION COMPANY: SOMESUCH
PRODUCER: SHION HAYASAKA
SERVICE PRODUCTION COMPANY: LS PRODUCTIONS
LS SENIOR PRODUCER: ABI ATKINSON
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