Mango | Art Partner | Glen Luchford
'Shared Moments' is Mango's new AW19 campaign, telling tales of friendship, nature and making authentic memories.
Our second campaign for the fashion brand and sixth with Art Partner, the atmospheric film and stills were shot by Glen Luchford, set against a backdrop of one of our most private Scottish shoot-and-stay estates.
LOCATION LOCATION LOCATION
The location brief for this shoot was to find an estate that could cover all bases for a 'country escape' including a rural home with cosy interiors, beautiful gardens, wild fields and a long straight road cutting through dramatic Scottish landscapes. to give off authentic road trip vibes.
Our locations team proposed a Scottish shoot-and-stay estate, a stunning LS filming location, in close proximity to Edinburgh but with grounds which double for the Scottish Highlands. This provided a huge amount of variety, with Autumnal colour schemes and trend-led aesthetics, the perfect backdrop to new season fashion.
“We were able to work in total privacy in rich Autumnal landscapes that look as though they were lifted straight out of the far North of Scotland and yet be just over 1 hour from a major crew base”
Location Manager, LS Productions
STILLS IN MOTION
Like many of our fashion productions, we combined photo and film services in one package for this campaign. Glen Luchford was behind the lens as both photographer and director, maintaining his signature rich cinematic style which has spanned fashion, portraiture and contemporary art to capture this gorgeous Mango A/W campaign.
The fashion shoot required two motion units, a stills unit, a still life unit and a social media unit. With over 80 people and 25 vehicles on set, pre-production logistics were key to keeping the shoot on schedule whilst maintaining high standards throughout.
LOGISTICS AND SCHEDULING
DIRECTOR'S SCOUT AND TECH RECCE
TRAVEL & TRANSPORT
Agency: Petronio Associates
Photographer: Glen Luchford
Creative Director: Ezra Petronio
Art Director: Lana Petrusevych
Models: Anna Ewers, Rebecca Longendyke, Kaya Wilkins, Mathias Lauridsen, Hugo Sauzay
Stylist: Elodie Toboul
Hair, Makeup: Anthony Turner, Lucia Pieroni
Production Company: Art Partner | Producers Nina Qayyum, Kerry Danson
Service Production Company: LS Productions | Senior Producer Deva Smith
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