Mango - A/W '19 | LS Productions

Mango | Art Partner | Glen Luchford

Fashion

'Shared Moments' is Mango's new AW19 campaign, telling tales of friendship, nature and making authentic memories.

Our second campaign for the fashion brand and sixth with Art Partner, the atmospheric film and stills were shot by Glen Luchford, set against a backdrop of one of our most private Scottish shoot-and-stay estates.

LOCATION LOCATION LOCATION


The location brief for this shoot was to find an estate that could cover all bases for a 'country escape,' including a rural home with cosy interiors, beautiful gardens, and wild fields. A roadway cutting through dramatic Scottish landscapes was also needed to offer the authentic feeling of journeying with companions to a shared destination.

Our locations team proposed a Scottish shoot-and-stay estate. This estate is a stunning LS filming location in close proximity to Edinburgh, but with grounds that double for the Scottish Highlands. This provided a huge amount of variety, with Autumnal colour schemes and trend-led aesthetics. It provided the perfect backdrop for a new season of fashion.

“We were able to work in total privacy in rich Autumnal landscapes that look as though they were lifted straight out of the far North of Scotland and yet be just over 1 hour from a major crew base”

Amy Morement

Location Manager, LS Productions

STILLS IN MOTION


Like many of our fashion productions, we combined photo and film services in one package for this campaign. Glen Luchford was behind the lens as both photographer and director, maintaining his signature rich cinematic style, which has spanned fashion, portraiture and contemporary art to capture this gorgeous Mango A/W campaign.

The fashion shoot required two motion units, a stills unit, a still life unit, and a social media unit. With over 80 people and 25 vehicles on set, pre-production logistics were key to keeping the shoot on-schedule whilst maintaining high standards throughout.

We Organised

LOCATIONS

BUDGET

LOGISTICS AND SCHEDULING

DIRECTOR'S SCOUT AND TECH RECCE

CREW

EQUIPMENT HIRE

ANIMAL WRANGLING

ART DEPARTMENT

TRAVEL & TRANSPORT

CATERING

ACCOMMODATION

SECURITY

INSURANCE

Talent

Client: Mango

Agency: Petronio Associates

Photographer: Glen Luchford

Creative Director: Ezra Petronio

Art Director: Lana Petrusevych

Models: Anna Ewers, Rebecca Longendyke, Kaya Wilkins, Mathias Lauridsen, Hugo Sauzay

Stylist: Elodie Toboul

Hair, Makeup: Anthony Turner, Lucia Pieroni

Production Company: Art Partner | Producers Nina Qayyum, Kerry Danson

Service Production Company: LS Productions | Senior Producer Deva Smith

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