TK Maxx's Lil' Goat spreads joy in this heart-warming Christmas campaign from Wieden+Kennedy.
Directed by Matthijs van Heijningen, the ad will air on TV in the UK and across select European countries. Shot in the Scottish Borders, COVID safety included a live stream to key members of the agency and client teams via QTake technology.
MJZ produced the wildly popular spot with the production service support of LS Productions.
Read the full story published on LBB Online here.
We had a great experience working with LS. The production team was extremely efficient and on the ball. The crew they pulled together and the location sourced were top quality. While W+K didn't attend the shoot - in a bid to keep numbers low on set owing to COVID - LS sorted out a live stream and we knew we were in good hands.Richard Adkins Producer, Wieden + Kennedy
LS Productions was delighted to provide the production service for this festive creative project, filmed at one location across four days in September 2020.
THE RIGHT LOCATION
Nestled in a valley amid rolling hills, the rural farm cottage secured fit director Matthijs van Heijningen's vision perfectly.
Full COVID compliance was provided for at all times, including setting up QTAKE Remote Playback streamed to TKMaxx and W+K teams to reduce numbers on set.
LS brought on board award-winning casting director, Claire Catterson, who has worked with the team on Harry Styles' Adore You music video and Comic Relief's 'Wise Words' spot. All casting was responsibly conducted remotely through self-tapes.
The production service provision included local crewing, logistics and budget-friendly deals on travel, accommodation, crew and suppliers.
Director: Matthijs van Heijningen
DOP: Molly Manning Walker
Photographer: Paul Farrell
Stylist: Rachel Davis
Production Company: MJZ
Producer: Sara Nouman
Production Service Company: LS Productions